Recommended Solutions
Though we customize every consulting agreement based on client needs, we have created several ‘ready made’ packages that are may give you an idea of how we can improve your search marketing efforts.
Two Day Tune Up and Review
We spend one day understanding your current SEM campaigns and strategy and one day presenting our findings and working with your team to optimize your campaigns. A typical engagement would include:
Day One (Off-site):
- Interviews with key stakeholders to understand strategy and metrics
- Review of technology and tracking
- Review of account set up including keywords, ad text, ad groups, search engines, and landing pages
- Review of financial performance
- Review of user experience
- Creation of customized presentation and report
Day Two (On-site):
- Question and answer session
- Review and recommendations of account optimizations
- Review of user experience and recommended changes
- Recommendations for technology
- Overview of SEM best practices
- Recommendations for follow-up steps
- Comprehensive best-practices document and overview of work performed
$4000 plus travel if outside the San Francisco Bay Area
Two Day Training Class
We love turning our clients into paid search experts! We’ve developed a two-day comprehensive training series designed to turn anyone into a search engine marketing pro. We can even customize the course to your specific business needs. Your company can sign up for one or both days of the class. Sample class outlines:
Day 1: Introduction to Search Engine Marketing
- What is a search engine and how does it work?
- The four essential elements of every search marketing campaign
- Keyword research basics
- Tools for keyword research
- Organizing keywords
- Why negative keywords are important
- Introduction to advertising copy
- What is dynamic keyword insertion?
- Call to Action and Basic Human Emotions
- Destination URLs and Display URLs
- What’s a landing page?
- Choosing the right landing page
- Best practices in user experience
- How does bidding work?
- How to set up tracking
- Best practices in bidding for the head and the tail
- Putting it all together
Day 2: Advanced Search Engine Marketing
- Using logfiles for keyword research
- 3rd party keyword research tools
- What is multivariate testing?
- Using multivariate testing for ad text and landing pages
- Optimizing ad text based on eCPM
- What is geo-targeting?
- The two sides to effective geo-targeting
- What is day-parting?
- How day-parting impacts offline sales
- How can you track your phone orders online?
- Custom 404s and display URLs
- How to make content networks work
- Google’s Quality Score - how to manage it
- Pros and Cons of search engine APIs
- Using Google Analytics
- Alternatives to text ads: overview of audio, print, video, mobile, and local advertising
$2500 for one day, $4000 for two days, plus travel if outside the San Francisco Bay Area
Total Paid Search Solution (One Week)
This comprehensive consulting engagement combines our three most popular services into a one week package. Your engagement begins with our two day full training course for your entire staff. We then include our two day account tune up and review. On our final day, we set up meetings with relevant bid management and search technology companies and guide you through the process of selecting the best technology to meet your needs. Package includes:
- Full two day training customized for your company’s needs;
- Two day tune up, review and optimization of your account;
- One day bid management and search technology review and presentation.
$8000 plus travel if outside the San Francisco Bay Area